Utah Explorer’s Guide

Within the constraints of the heartbreaking COVID-19 pandemic, we’ve seen normalcy fall apart, while seeing our communities fall toward one another in a variety of creative ways.

Constraints are familiar to the co-inhabitants of the Wasatch. This metropolitan corridor is squeezed between rising mountains and stretching bodies of water. Each season pushes its own agenda. Our geology and geography have long forced us to be thoughtful problem solvers in how we develop and inhabit our built environment. We’re desert-dwellers after all. We’re also fault-line dwellers.

Inside our hearts, minds and homes, the constraints of these times emerged differently. As a collective, we’ve experienced the emotional and physical tolls of sickness, over-work, unemployment and financial uncertainty. We’ve felt fear, anxiety and confusion. We’ve also seen evidence of brilliance and determination. We’ve seen makeshift drive-thrus, hand sanitizer produced in distilleries, artists turned mask-makers, hearts on the sides of near-vacant hotels, school lunches delivered to students without schools, and so much generosity.

Artists, chefs, musicians, recreators — humans — have long demonstrated the ability to thrive in unexpected ways when placed in one-of-a-kind circumstances. The past few months are no exception.

As you read these stories, consider how you can help our Wasatch Front community recover. And then do the same for our communities on the other side of the mountains and our rural towns across the state. Supporting local — supporting Utah — has never been needed more. We dedicate this issue to our urban innovators.

— Excerpt from the Introduction “Creativity Within Constraints” by Rosie Gochnour Serago, Editorial Director

About this Project

Role: Editorial Director

The Utah Office of Tourism turned its marketing efforts in-state during the COVID-19 pandemic, encouraging residents to support their local economy — and each other — in safe and responsible ways. This 60-page publication was distributed in partnership with Salt Lake City newspapers, through business placements and in a poly-bag with the Utah Business magazine. The storytelling created was also distributed digitally via @visitutah social channels, and on a limited-run microsite.

Adobe Government Creativity Awards

Finalist

Finalist •

Collaborators

Editorial Director 
Rosie Gochnour Serago, Utah Office of Tourism 

Director of Photography 
Sandra Salvas, Utah Office of Tourism  

Designer 
Brian Zielinski 

Editors 
Ellen Fagg Weist, Utah Office of Tourism  
Sara Hobbs, Utah Office of Tourism  

Contributors 
Jed Doane 
Darby Doyle 
Fell 
Annie Halvarson
Ashley Mae Hoiland
Maria Milligan 
Willy Palomo 
Brett Prettyman
Mitchell Reber
Arianna Rees 

Photographers 
Andrew Burr 
Austen Diamond
Nicole Morgenthau
Jim Urquhart 

Additional Editing 
Lorraine Daly, Utah Office of Tourism  
Andrew Dash Gillman, Utah Office of Tourism  
Melissa Kinney, Utah Office of Tourism  
Diane Wilson, Utah Office of Tourism   

Previous
Previous

Exponent II 50th Anniversary Marketing Campaign

Next
Next

Scriptwriting: "Why Utah?" with Governor Spencer Cox