Exponent II Marketing
Strategic marketing investments drove brand awareness and subscription growth for Exponent II’s 50th anniversary.
Role: Contracted Marketing Director and Layout Editor
As the longtime Layout Editor for Exponent II magazine, I was contracted to lead a year-long marketing campaign for Exponent II’s 50th Anniversary as a Mormon feminist publication.
Successes
32% growth in Exponent II magazine subscriptions (year-over-year)
Press coverage in High Country News, The Salt Lake Tribune, Mormon Stories, Religion News Service
Met the social media fundraising goal: $5,000 for 50 Years of Exponent II
Activations
“50 Years of Exponent II” Pop-up Art Exhibit
Influencer Outreach Campaign
Social Media and Email Marketing
Bonfire Merchandise Fundraising Campaign
Events and Speaking Engagements
50th Anniversary Brand and Style Guide (design by Gloria Pak)
Special 50th Anniversary Issue of Exponent II
Art Commissions and Collaborations
Subscription Drives and Giveaways
“Over the past five decades, Exponent II has carved out a community where people can explore the ways in which Mormonism and feminism collide, and the friction created by those dueling identities.”
— Leah Sottile, “The Passion of the Mormon Feminist” in High Country News
