Why Utah?

I was contracted to lead the Content Strategy and Scriptwriting for this anthemic video, narrated by Governor Spencer Cox, for the Governor’s Office of Economic Opportunity. The video was designed to deliver a compelling narrative for business recruitment — incorporating key differentiators, accolades, and profiles of diverse Utah entrepreneurs.

Video production by KHNO Film

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“Pioneers saw Utah as a land of opportunity. From a mountain-top overlook they confirmed what Native Americans already knew. This place is different from anywhere else.”

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Scriptwriting: C Lazy U Ranch