VisitUtah.com Redesign
The central idea for this redesign was to act like a local guide, inspiring visitors to Utah with impactful storytelling, while simultaneously equipping them with tools to travel responsibly.
Role: Project Lead, Website Administrator and Content Strategist
In partnership with Hanson Dodge, the Utah Office of Tourism redesigned VisitUtah.com in 2020 to better equip potential visitors with the information they need to maximize their experience, while minimizing their impact on delicate landscapes and locals’ cherished places.
This sizzle celebrates the launch of the redesigned VisitUtah.com travel website.
VisitUtah.com
VisitUtah.com received the Mercury Award for Best Travel Website from U.S. Travel.
"The vision was very clear: to promote thoughtful and responsible travel through human-centered web design. From the ideation stage which included communication and content strategy, through execution (based on immersive and educational storytelling) the campaign was thoroughly conceived and the results over delivered on KPI's even compared to pre-pandemic metrics."
— Judge’s Comments
Results
80% Growth in Travel Guide Downloads
Results
36% Growth in Engaged Sessions (4+ minutes)
Results